A selection of the brands, products, and businesses we've helped build from brand identity and positioning to go-to-market strategy and beyond.
Note: Foundr.y works primarily with B2B SaaS founders but we are open to all startups, regardless of industry. The work below spans brand, product, and GTM, showcasing the full breadth of what we can help build.
Industrial asset disposal & rail logistics · UK
OPUS came to Foundr.y with deep operational expertise in industrial decommissioning and rail logistics but with a limited brand, no market presence, and only founders communicating their specialist expertise to enterprise buyers. We were brought in at day zero to build everything: the brand identity, positioning, website, app designs, and an integrated communications strategy to reach rail operators, manufacturing companies, and asset-intensive enterprises.
The challenge was translating a complex, technical capability into a brand and narrative that enterprise buyers could immediately trust and understand. The result is a site and brand that positions OPUS as the specialist in a market where credibility is everything.
"Chris brought genuine creative thinking to every part of what we were building. The brand, the website, the GTM approach - it all came together in a way we couldn't have done without him. He understood our market and requirements immediately and translated that into something that actually looks and feels like a serious business where we can compete with our competitors. We love it!"
Working with Chris was exactly what we needed at this stage. He didn't just help with the website, he helped us think clearly about what we want the business to be, what we were saying, and how we position ourselves to our clients. That clarity made everything else easier and much more professional.
Local marketing platform for UK sole traders
A founder-built SaaS product designed to give UK sole traders the customer intelligence and local marketing tools previously only available to bigger businesses. Foundr.y built the brand from scratch, defined the product positioning and ICP, designed the app, and created the GTM strategy to take it to market.
The core challenge was positioning a data-driven product for an audience that typically resists complexity. The brand and messaging had to feel simple and trusted, while the product had to feel genuinely powerful underneath.
Specialist recruitment — engineering, manufacturing & logistics
BCS brought 25+ years of specialist recruitment expertise to the West Midlands market but needed a brand and digital presence that could compete for both client and candidate attention, especially in technical sectors where credibility is hard-won.
Foundr.y developed the brand positioning, website direction, and go-to-market strategy, helping BCS define what makes them genuinely different from generalist recruiters and build a presence that reflects that.
We came in knowing our craft inside out but with no idea how to present ourselves to the market. Foundr.y helped us build a brand and a website that genuinely represents who we are. Having this foundation in place is a game-changer and we're already seeing the difference in how clients respond.
Whether you're pre-launch or post-seed, we can help you build the brand, positioning, and GTM motion you need to grow.